Easter Sunday
So, the plan was to start the first wave among cc colleagues in the morning, share to our social networks, start the FB campaign and see it in action. I spent the morning with my family, as usual on Easter and then I’ve checked the social medias.
We saw some action already at 09:32
These reads/writes are referring to reading and writing two entities (eggs, and matches). But again, this was at nine o clock in the morning.
Every game has a cheaters
We had one “cheater” as well, Afrojaje who in the end came up as a first, but watching his activity in action, I’ve realised that Ensar also implemented live update for this stream for top 10. You could see live how the numbers are changing and how the top 10 behaves. That was wow moment for me. At one moment we had 65 people on the index page (this is statistics for this top 10 stream)
Some of my previous projects took months to have activity like this. It’s 13:00, let’s hope it will stay under 20k till the end of the day
Ensar
13:00 We have 28/50k reads and 3.2/20k writes.
Even if we were afraid that some trolls would take over this site, it didn’t happen. Anyway, it was funny to see it in action on the social media, between the friends, even if it’s not perfect product. We managed to deliver happiness on this day. And we were proud of it.
Facebook page also get some traction. People were liking something that is meant to be active only one day.
15:20 Ensar is switching from Free to Paid firebase plan as we’re reaching 50k reads. We had 51k reads at 17:00
23:40 Ensar is giving the recap of today’s activity
- 76k reads
- 6.6k writes
- 3.1k eggs created
- 2.6k eggs with one or more wins
- 1.6gb of static content downloaded
- 2.1k unique matches
Wow. π For an app where you share an egg with your friend. We didn’t expect that much activity
If you want how viral your app is, you better include Google Analytics
We didn’t find time to put Google analytics to analyze this, and we are feeling really bad about it. We didn’t expect it to be this way, and google analytics could bring us a lot more data. Anyway, it’s learning for the future experiments.
Conclusion
So, we had a lot of fun, and lot of traffic there! This is the traffic on Easter, Monday and Tuesday. So people were still clicking on that site. Facebook page had around 300 likes. We believe that we managed to launch a viral app in those 3 days, at least for the area where we targeted our users.
People used it. People re-shared their matches. We were part of it, we made it possible. I’m proud to be part of that team. Although I didn’t contribute as others. If we made 10 people happy that day, our mission is done β but I believe we did more than that. Happy to be part of this company, cheers.
